E.ON Next / Campaigns & Identities (Copy)
E.on Next / CAMPAIGNs, identities & photography:
crafting the new voice of renewable energy
CONCEPT / ART DIRECTION / PRODUCTION MANAGEMENT
Being a new contender in a highly competitive market means E.ON Next had the task and space to carve out what their voice was in multiple arenas, and to communicate this to customers and prospects.
As the sustainable arm of E.ON, E.ON Next delved into areas of conversation that hadn’t been had before, and wanted to find the angles of modernity and relevance in an industry saturated with false promises and negative sentiment.
Below are some of the most prominent pieces of work I was involved with that showcase the forward thinking approach within the in-house team to encapsulate and communicate those desires.
OOH 2025 campaign:
Celebrating A savings promise at st pancras & imax
CONCEPT / ART DIRECTION / DESIGN / creative MANAGEMENT
INTERNAL EVENT:
Flexing the brand to inspire leadership
CONCEPT / ART DIRECTION / DESIGN / THIRD PARTY MANAGEMENT
Smart meter campaign:
Promoting smart meters
with tangible positive experiences
CONCEPT / ART DIRECTION / creative MANAGEMENT
Loyalty programme identity:
creating a loyalty scheme with layered benefits
CONCEPT / ART DIRECTION / creative MANAGEMENT
Eco-anxiety campaign:
Tackling Gen-Z’s eco-societal pressures
with a suite of digital resources
CONCEPT / ART DIRECTION / creative MANAGEMENT / THIRD PARTY MANAGEMENT
Employee & Leadership team photoshoot:
Capturing the faces and spaces behind the brand
CONCEPT / ART DIRECTION / Third party MANAGEMENT
