PA CONSULTING / CUSTOMER 4.0:

CREATING A STAGE TO PRESENT PA’S CUSTOMER OF TOMORROW

CONCEPT / ART DIRECTION / CROSS-PLATFORM DESIGN

PA Consulting were tackling a new research venture in which they wanted to communicate to businesses the importance of analysing and recognising new customer trends. I art directed and designed core visuals that would reflect how modern customers have a higher say in their experience, and translated this across various platforms