E.on Next / day-to-day direction:

bringing the brand to life beyond campaigns

CONCEPT / ART DIRECTION / PRODUCTION MANAGEMENT

As well as our wide-spanning campaign content, the in-house studio was kept constantly busy with a host of new initiatives to drive positivity and brand warmth for both customers AND employees.

Below showcases just a few examples of the creative work I led as art director within the E.ON Next internal team.

Electric vehicle content

E.ON Next’s EV offering was a key offer for customers but was relatively new to the brand, having sat with the initial E.ON team for many years. To increase awareness that the offering was now coming through the E.ON Next brand we engaged with customers from various angles, some of the most prominent content featured below.

EV Mythbusters film series

EVs are shrouded in various myths, most of which are barriers to purchase. We wanted to debunk these myths with a series of animated films showcasing the reality of the EV experience.

Less Carbon. More Fun.

We wanted to prove that a UK staycation is just as much fun as any other holiday, and that you could fuel that experience with CO2 free power by hitting the road in an EV.

A light hearted series created with travel blogger and influencer @kombilife, we took a trip around the UK testing out the power of EV, stopping at some sustainable businesses around the UK.

Wembley advertising

We secured a partnership with Wembley football stadium wherein we secured prime pitch side banners both around the pitch and at mid tier, as well as screen and print space.

internal branding

E.ON next was founded in 2020, and as such its internal offices were very much a blank canvas. With offices around the world, we wanted to create a look and feel that could be very easily implemented and that were appropriate to offices of varying degrees of size. 

We also embarked upon a few bespoke builds primarily within the London office, build to elevate and a enhance employees sense of well-being.

Internal Guidelines

Being such a young company, many of the creative guidelines you would expect from a brand had not yet been implemented.

Over the course of time we created various documentation for various creative elements of the brand, to ensure consistency and ensure rogue requests always had an answer.